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Assignment Writing Service stated more than two years ago that ‘Journalists need to be data-savvy… but now it’s also going to be about poring over data and equipping yourself with the tools to analyse it and pick out what’s interesting.’ 5 This new type of data-driven journalism appears to have been enthusiastically adopted – at least in the rhetoric of news discourse, where it is described as “rapidly becoming part of the establishment.” This analysis is a preliminary survey of data-based stories presented in the national news in the United Kingdom, and it lays the groundwork for the analysis and typology of data journalism as a media practice. According to the findings, while superficial data journalism is practised, it is limited in scope and format. There was no evidence of a commitment to data projects among the news outlets examined, and only one instance of using the Freedom of Information Act was seen. The majority of the data presented was superficial and derived from traditional sources. Data journalism is practised for its visual appeal as well as its investigative qualities, and the overall impact, particularly in tabloid format, is as much decorative as informative.