Hiring ghost writers is an investment in your business. Whether its books, blogs and articles, or social media strategy and management, your investment should focus on building more connections with potential customers, influencers, and gatekeepers. Even if your business is based on SEO, referrals are almost always looking for you, check your website and any blogs or articles you write before deciding to contact them. If you wish to tell your story to your audience in a shape of a book, then considering ghostwriting solution is worthwhile. What do you think?